Hsquared Adds Kimberly Hopkins and Client Annie F. Downs Releases Children’s Book

Nashville, Tenn. (March 5, 2025) — Hsquared Management continues to experience significant growth with the addition of Kimberly Hopkins. In her new role, Hopkins will serve as the day-to-day manager for Provident Label Group artist Lizzie Morgan and Hsquared's growing list of clients.

"We're thrilled to welcome Kimberly to the Hsquared family," said co-founders Kelli Haywood and Leigh Holt. "Her diverse industry experience and passion for artist development perfectly align with our vision for strategic growth. As we continue to expand our roster and celebrate milestones like Annie's powerful new book, having someone of Kimberly's caliber join our team strengthens our ability to serve our clients with excellence across all entertainment arenas."

With a degree from Belmont University and an extensive background in managing high-profile talent and overseeing large-scale music projects, Hopkins brings a wealth of experience across multiple sectors of the entertainment industry to Hsquared. The Pittsburgh native previously worked as an executive assistant at WME and as a day-to-day manager for Lauren Daigle and Lizzie Morgan at maddjett. Most recently, she served as a music coordinator for WWE.

In addition to Hopkins’ hiring, Hsquared recently celebrated the release of client Annie F. Downs’ latest children’s book, Where Did TJ Go? (Baker Books), which she co-authored with her sister, Tatum Green. After Green suffered the loss of a child, the sisters sat down and wrote a story they felt would help Downs’ nephew, Sam — and other grieving families — understand the hope of heaven. During release week, the sisters shared their deeply personal experience on multiple podcasts, and Downs was also featured in a story for The Tennessean — read here.

With a focus on transcending genres, seasoned entrepreneurs Kelli Haywood and Leigh Holt merged their respective companies in the summer of 2024, bringing more than 45 years of combined industry experience together to fuel an intentionally diverse roster of talent. Hsquared Management supports an array of gifted artists, authors, speakers and podcast hosts, including Riley Clemmons, Megan Danielle, Annie F. Downs, Lizzie Morgan, Demi-Leigh Tebow, David Thomas & Sissy Goff, Carlos Whittaker and their newest signee, 17x GMA Canada Covenant Award and Juno Award-winner Jordan St. Cyr.

For inquiries and more information on Hsquared, visit hsquaredmgmt.com.